Effective B2B Communication

If your company's products and services are complex, explaining their value can be a challenge

I help marketing and product managers communicate in plain language

It takes a content creator who understands your industry and audience to craft messaging that not only informs but persuades.

I’m Karen Smock, a technical content creator with over 20 years of experience working alongside product and marketing managers to help their companies stand out in competitive markets.

I specialize in creating:

marketing content like blog posts, white papers, and social media campaigns to elevate your brand’s visibility
user documentation, training manuals, and guides that ensure your customers can unlock the full potential of your offerings
engaging articles crafted from expert insights, transforming technical details into compelling narratives

What sets me apart?

I’m not just a writer; I’m also a strategic partner.

I dive deep into understanding your audience and business objectives to ensure every piece of content aligns with your goals and resonates with your target market.

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ABOUT ME

Bridging the gap between complexity and clarity since 2006

Freelance writing isn’t a side hustle for me—it’s been my career and passion since 2006.

For over 15 years, I’ve helped businesses like yours transform complex products and services into clear, engaging content that connects with audiences.

Before launching my freelance career, I honed my skills in-house, creating marketing copy and user manuals for diverse industries.

My previous professional background includes work with a manufacturer of mechanical and electronic access controls, a Fortune 500 brand, and a web development agency. These experiences gave me a deep understanding of the technical and creative demands of effective communication.

As a freelancer, I now bring this expertise to every project. Whether it’s developing precise technical documentation, crafting compelling marketing copy, or helping you tell your brand’s story, I’m here to be your go-to content partner.

From my home office in Eastern Canada, I combine strategic thinking, creativity, and technical know-how to help businesses stand out in competitive markets.

LEARN MORE

Education and training

Content Marketing Certified

HubSpot Academy

Certificate in Technical Communication

Concordia University

Bachelor of Science in Liberal Arts and Science, Chemistry Major

University of Illinois

Clear Writing Editor Training

Learning Networks of Ontario (LNO)

Jeffrey Bausch

Content Strategist,
AspenCore Studio

"Writers who can build stories about technical products are rare. Karen is one of those hard-to-find technical storytellers. She delivers on-target, well-written copy."

Raina James

Executive Director,
Big Picture Lab Video Agency

"Our company specializes in the technology industry, so our content can be very complex.

"Karen is able to absorb this complicated information and turn it into concise and clear messaging, which takes a talented and intelligent writer.

"She also manages her time very well, doesn’t miss deadlines, and is a trustworthy professional. We really enjoy working with her and highly recommend!"

Leila Sedighi,
M.Eng

Product Manager, Emergency Lighting North America ABB

"Karen gets up to speed quickly understanding technical information and knowing how to best explain it in different contexts.

"Whenever I have something that will be tricky to explain and has to be worded just right I know Karen will write what we need."

Adam Madian

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium, totam aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae. “

Clear explanations of complex products and services

Topics I've written about:

Manufacturing

Automation
Robotics
Engineering services

Safety & Security

Emergency lighting
Lockout/Tagout
Warehouse rack systems

Forensic Tech

Digital evidence
Ballistics identification
Data collection and analysis

SERVICES

How I can help you:

Key messaging

Who are you targeting? What are their pain points? How do you meet their needs? Are sales and marketing aligned on these messages?

I'll research your target audience, competitors, and positioning to ensure that your messaging resonates and differentiates your brand.

Content audit and repurposing

What do you have? What needs updating? What is missing? What can be re-purposed? Do you have a vault of webinars filled with SME knowledge that can be the basis of white papers, blog posts, and articles?

I'll conduct a thorough evaluation of your existing material to extend the lifecycle of your best pieces and build your library of useful assets.

B2B marketing writing

In account-based and content marketing strategies, success depends on delivering audience-specific content that resonates.

I help businesses reach their ideal customers by crafting engaging, technically accurate content tailored to their needs and challenges.

Marketing managers trust me to create a wide range of materials, including:

Case studies
Blog posts and articles
White papers and e-books
Brochures
Website copy

With a focus on targeting specific audiences, building brand recognition, and driving attention to key products and solutions, I deliver content that supports your goals and strengthens your market presence.

Technical writing

Does your product come with a training manual or user guide? Are you impressing your customers with thorough, user-friendly documentation, or just meeting the bare minimum?

I’ll collaborate with your experts to fully understand the process, ask the right questions to fill in any gaps, and create clear, step-by-step instructions. I’ll also recommend visuals to illustrate critical steps, ensuring your documentation is as intuitive and effective as your product deserves.

Elevate your customer experience with clear, useful documentation.